After the great market collapse of ought 8 (here's hoping that collapse is mostly done!), I decided that it was time to dip a toe in the pool. So I opened up a Questrade account, minimally funded it, and started learning how to read financial statements. And asked a lot of obnoxious questions of Sacha of Double Blind.
I have opened a few positions, but closed none. While there is plenty of opportunity for me to further squander my money, I made one series of mistakes on a single position that I hope to never repeat. The company in question - which I will not name to avoid increased mocking by Sacha - was clearly going to pass through a rough patch, but the stock had already taken a beating and I thought there was an opportunity.
My mistakes:
- Obvious trouble ahead does not mean that the price will not fall further when the bad news is officially announced. In this case the news wasn't even bad - the quarter was actually fantastic but the dividend was cut in preparation for the coming hard times.
- I used 2008's financials for valuing the company, without looking at previous years. Turns out that 2008 was a banner year, with almost double the revenue and profit from 2007. Not representative at all.
By the time I pieced this together the stock had fallen to the point where it is again a good buy according to my new standards. So I am now holding hoping to recover what I lost, but am concerned enough about the inevitable real bad news that is going to be announced that I won't increase my position.